Colors for websites is an important part of internet marketing. Why? Because colors bring out different emotions, stimulate our memory and they help you attract the type of people you want to visit your website! How does this work and what colors for websites will simulate our senses and emotions?
Words are a powerful marketing tool but colors for websites has an enticing ability to impact your visitors!
Let’s look at some basic colors and connect them to some of the emotions that can be created when people land on your website. What are the meanings of colors for websites?
- White – Brings thoughts of purity and simplicity. A decade ago, it was typical to have a white website.
- Blue – A very familiar color used for websites that connects our emotion to trust and stability. It can also make us think of the sky and or water.
- Green – This color is associated with money and life. Many times websites that are promoting nature will use the color green.
- Orange – What do you think of with orange? Orange is fun and child-like. Many people will apply orange to youthful websites.
- Red – Red is attention getting. If too much red is used it can take away from the ability of getting someone’s attention. Red can be used for calls-to-action in addition to romance. Many web owners who use red will use it as as an accent color with white.
- Purple – Don’t you associate purple with royalty? Think back to your childhood with stories of Kings and Queens. Today people also connect it with classy products.
- Pink – Pink is a typically a feminine color. It kindles cute and affectionate feelings. It can be associated with romantic products.
- Yellow – What do you connect with yellow? Sunshine? Happiness? Youth and lively emotions? That’s right. You got it.
- Black – (This is technically a lack of color, but for website purposes, I added it.) Today there are numerous websites that are designed with black as their primary color. Black enhances other colors. It’s powerful, strong and easily gets anyone’s attention!
Knowing the emotions of these basic colors, you can determine which colors would market the best results for the product or service you offer. Whose attention are you trying to get? Women or men? Young kids, teens, or older adults? Laid back or active people? Do you want to portray a fun or serious emotion? Determine these answers before choosing which colors to use for your website.
If you already created a website, you might need to determine if your website needs a color makeover. At the same time, take the opportunity this year to see what other color-related internet marketing changes you could apply to improve your site. Words are a powerful marketing tool but colors for websites has an enticing ability to impact your visitors!
If you are a business owner, you know the need for internet marketing. You have a website and probably use Facebook because of its popularity. But what about other social media sites such as Linkedin?
